We are on a
mission to make a brighter financial future for you, for your employees,
for us all.

Our story

We’re ForUsAll – a group of financial innovators and technologists on a mission to fix retirement in America. Our company was founded in 2012 by the same team that helped build Financial Engines, the largest registered investment advisor in the country.

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For the vast majority of Americans the 401(k) has become the primary savings vehicle for retirement.

While managing retirement accounts for over 600,000 employees at companies like Citigroup, Coca Cola, and Target, our founders saw how time-consuming and difficult it can be to properly run a 401(k). So, they reimagined the 401(k) from the ground up, automating tedious administration and compliance tasks. We believe HR teams of any size should be able to offer quality, well-run 401(k)s that help secure their employees’ financial futures without sinking hours into administration or putting them at risk for costly compliance penalties.

We make it simple

employer making decisions
for Employers
to get the job done
Streamline the administrative work and liability. We’ll handle notices, eligibility, and keep everything up to date.
employee working
for Employees
to do more with their money
We educate and onboard your employees by SMS, email, and snail-mail. Speaking in their language, wherever they are.

Trusted by hundreds
of businesses nationwide

map of the United States made up of dots
A good 401(k) isn’t just a nice-to-have. It’s a strategic business driver that can make a real impact on your bottom line.
When 70% of Americans aged 55-64 don’t have enough saved for retirement, something’s broken – and needs to be fixed.
Everyone in America deserves a fair shot at a brighter financial future – especially small businesses and their employees.
The 401(k) is a powerful, low-cost recruiting and retention tool that can truly delight your employees.
Get started with ForUsAll.
Lower fees, less hassle, and more saving – your employees will love it.