ForUsAll, a 401(k) advisor for small and mid-sized businesses, hits over $100 Million in assets under management

San Francisco, CA - January 10, 2017 - Today, 401(k) advisor, ForUsAll, has announced a strong end to the 2016 calendar year, reaching over $100 million in assets under management (AUM), and over 200 plan sponsors. By comparison, ForUsAll began 2016 with $5 million in assets under management.

“Our goal with ForUsAll has always been to make it as seamless as possible for plan sponsors to offer good retirement savings plans,” said CEO and Founder, Shin Inoue. “We’re thrilled with the momentum we’ve achieved in the industry and are looking forward to making an even bigger impact in 2017.”

Founded by a team from Financial Engines, ForUsAll launched its 401(k) advisory service in June 2015 with the purpose of bringing Fortune 500-quality retirement savings to businesses with 50-2,000 employees -- without high fees or heavy administrative burden. Recently, the company announced features that make it exceptionally easy for existing plans to switch over to ForUsAll’s 401(k) plan. The company’s powerful advisory and technology platform lets plan sponsors seamlessly upgrade their plans to a low-fee system that not only connects HR software with the 401(k), but that also frequently offers higher fiduciary protection, and proven employee engagement rates of close to 90 percent and savings rates averaging 7.6 percent.

"We chose ForUsAll because we were looking for a plan that helps encourage higher participation and savings rates, lowers our costs, and helps our employees save for retirement,” said Chasta Postler, regional director for CMC Properties, who recently selected ForUsAll as the company’s new 401(k) plan.

The company serves customers across dozens of industries, including retail, hospitality, real estate, legal services, healthcare companies, professional services, technology, and manufacturing, among others.

About ForUsAll

ForUsAll is a next-generation small- and mid-sized business 401(k) advisor. ForUsAll was founded to help bridge the current retirement gap facing the United States by radically simplifying the 401(k) so that it’s easy, hassle-free, and inexpensive for any company and its employees. Through its unique, user-friendly combination of investment expertise and HR technology, ForUsAll’s powerful advisory and technology platform allows businesses with 50-2,000 employees to offer responsible investments, educate employees, stay compliant, and meet their fiduciary responsibilities all in one place. To learn more please go to

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