The New Recruiting Rockstar: a 401(k)?

May 17, 2015
2 min read
Share this post

It’s not as crazy as it sounds! We don’t have to tell you that recruiting and retaining a great team is business critical. In a highly competitive talent market, even startups need to think about providing attractive benefits. If you’re a small business owner trying to recruit, you may not realize that now, and without the usual hassle and cost, a 401(k) can help you stand above the crowd and attract top talent.

Employees want it

Top talent expects a 401(k). A recent study by SHRM showed that 87% of employees consider it a must-have benefit. This is especially important for startups, where finding and retaining top talent is often mission critical. And, since startups often recruit from more established companies where benefits are great, it’s easy to imagine the advantage of providing this big company benefit on a startup budget.

It sets you apart

Five out of 6 small companies don’t provide a 401(k) — and judging by what’s traditionally been available — we understand why. But, fast-forward to now and it’s easy for a small business to provide a hassle-free and inexpensive 401(k). And having one of those is a crazy-smart way to stand out in a competitive hiring market.

It creates good vibes

Employees today are looking for companies with a positive work environment and culture. According to Net Impact’s 2012 survey of university students about to enter the workforce, more than 90% say that a positive work environment and culture are essential or very important. Never underestimate good vibes: A 401(k) helps you build a great culture and spotlights your commitment to your employees’ future.

Today’s next-generation 401(k) options make it easy for a small business owner to provide a hassle-free and inexpensive 401(k). And that means a small business owner can finally reap all of these big company recruiting benefits.

ForUsAll is hiring! If you are interested in changing the way small businesses help their employees prepare for retirement, please visit the ForUsAll careers page.

Go beyond a basic 401(k)

Give your employees more than just a 401(k), join the movement.

Get Started
Share this post
David Ramirez - CEO at ForUsAll
Wendy Conway

Go beyond a basic 401(k)

Give your employees more than just a 401(k), join the movement.

Happy employees with a 401(k) they deserve offering more choice more growth.
Join our newsletter to stay up to date on features and releases.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
This material has been prepared for informational and educational purposes only and should not be construed as a recommendation by ForUsAll, Inc., its affiliates or employees (collectively, “ForUsAll”)  to activate a cryptocurrency window or invest in crypto.  Investing in crypto can be risky and investors must be able to afford to lose their entire investment.  You should consult with your own advisers before activating a cryptocurrency window or investing in crypto.  ForUsAll does not provide legal, tax, or accounting advice. Please refer to your Plan's fee disclosure for more details.© 2023 ForUsAll, Inc. All rights reserved.
1 Schwab 2022 401(k) Participant Study - Gen Z/Millenial Focus, October 2022.
2 As of 12/31/2022. Employees include both current employees and terminated participants with a balance.
3 "Morgan Stanley At Work: The Value of a Financial Advisor" Morgan Stanley, March 2022.
4 Sarah Britton was a client when she provided this testimonial through an independent third party review website. She received no compensation for her remarks. There are no known conflicts of interest in the provision of her comments related to the services provided.