ABOUT US AND OUR RETIREMENT PLAN CONSULTANTS

Our team of experienced retirement plan consultants and technologists are making retirement saving safer and easier.

We have a very simple goal here at ForUsAll – to fix retirement in America, so that everyone has a fair shot at a brighter financial future. Our consultants, investment advisor representatives, operations team, and technologists can advise you on how to offer a next-gen 401(k) that has built-in administrative and investment fiduciary protection, that works with your existing HR software, and tracks employee eligibility. ForUsAll’s smart plan design, employee onboarding, and communication strategies improve employee engagement and promote your employees’ financial wellness. Because our consultants leverage technology and low-cost funds, all this is usually possible for less than what you are currently paying.
Meet the retirement plan consultants, investment advisor representatives, software engineers, and 401(k) operations professionals who are leading the effort:
  • Shin Inoue
    Founder, CEO
    Shin believes that every American deserves a fair shot at retirement success, and as a founder and CEO of ForUsAll is committed to delivering on that promise by modernizing and simplifying the way people plan for retirement. Prior to ForUsAll, Shin was Director of New Business at Financial Engines, a pioneer in democratizing access to high quality, personalized investment advice that today manages more than $100 billion. He led the design & development of Financial Engines’s two flagship products, which helped people effectively plan for and strategically spend in retirement. Shin holds an M.A. in Operations Research and a B.S. in Mathematical and Computational Science, both from Stanford University. In his free time Shin enjoys watching the West Wing and Friday Night Lights reruns with his wife Gaby. Shin plans to drive an awesome food truck around the country when he retires.
    Shin Inoue
    Founder, CEO
  • David Ramirez
    Founder, Investment Management
    David is on a mission to help every small business owner offer a 401(k) that rivals the largest Fortune 500 retirement plans. To say David is frugal is, well, an understatement. So as a founder and Chief Investment Officer, David spends his time doggedly using the combined purchasing power of our clients to get ever better services at ever lower costs. And David has a pretty good idea of how awesome and inexpensive 401(k)’s can be. Prior to founding ForUsAll, David helped manage over $55 billion in assets for employees at large Fortune 100 companies. David holds a CFA charter and a B.S. in Political Economics of Industrial Societies from the University of California, Berkeley. When not working, David swims, writes bad haiku and moonlights as a ceramicist. David has no plans on retiring - but will likely make a career shift later in life to dedicate himself fully to creating the perfect teapot.
    David Ramirez
    Founder, Investment Management
  • Dave Boudreau
    Founder, Customer Experience
    Dave co-founded ForUsAll to remove the barriers that stand between everyday Americans and their pursuit of retirement success. He leads customer experience, content strategy and creation, and is the principal architect behind ForUsAll’s virtual advisor, DAVE (uhm… no relation). Before all this, Dave was Customer Experience Principal at Financial Engines, where he co-founded and led the end-to-end experience design for the ground-breaking retirement income solution, Income+. Dave holds a B.S. in Communication Design from Fitchburg State University. In his spare time, he reads, writes, consumes streaming content like a crazy man, and is an experimental pastry chef specializing in “things you only want to eat once” (his words). He and his wife, Hanka, plan to retire to twin art studios somewhere in the Trinity Alps of Northern California.
    Dave Boudreau
    Founder, Customer Experience
  • Cindy Bloch
    Founder, Client Services
    Cindy is a strong believer in evening-out the playing field by giving small companies 401(k)s that rival those available to Fortune 500 companies. As a founder and client service lead for ForUsAll, Cindy is dedicated to providing great customer service to our clients. Prior to ForUsAll, Cindy was CFO at David W. Tice & Associates, an advisory firm that enabled small investors to utilize market hedging techniques generally only available to wealthy investors. Cindy holds an A.B. in Economics from Dartmouth College. In her spare time, Cindy enjoys cooking for her friends and family. When she retires, Cindy hopes to have some grandchildren to spoil.
    Cindy Bloch
    Founder, Client Services
  • Jeff Schulte
    Product and Client Services
    Jeff believes that well-designed services can help investors make better decisions and as head of Product Management and Client Services, he’s focused on creating the best customer experience possible for employers and employees. Prior to joining ForUsAll, Jeff was the Vice President of Product Management at Financial Engines, where he helped grow the 401(k) managed account business from $4B in AUM to $100B. Jeff has his Bachelor’s from Brown University and has an MBA from Columbia business school. When Jeff is not working, he enjoys hiking in the Oakland hills with his family. When Jeff retires, he plans to go back to school to study physics, psychology and history - just a few of the things he failed to learn the first time around.
    Jeff Schulte
    Product and Client Services
  • Melissa Wang
    Operations
    Melissa is passionate about helping others and strongly believes in the notion of “paying it forward” to your future self. She thrives at ForUsAll, where she makes 401(k) setup and maintenance easier for small business employers while helping their employees look forward to retirement through a simpler participation process. Prior to joining ForUsAll, Melissa spent most of her career focused on marketing, communications, and event planning. Having started out in the solar energy industry, she is still actively involved with Bay Area non-profit Everybody Solar. Melissa holds a B.A. in Psychology from the University of Michigan, where she was also a first violinist in the Campus Symphony Orchestra. When she’s not working, Melissa dedicates her time to perfecting recipes and pastry techniques, exploring the Bay Area, and supporting her cat Kiara’s rising Instagram fame. She plans to enjoy her retirement by traveling and eating her way around the world.
    Melissa Wang
    Operations
  • Holly Brotherton
    Operations
    Holly is a big promoter of ForUsAll's mission of providing the traditionally underserved with the best possible chance at saving for retirement. She grew up in London and lived in Sydney for several years before making the move to the States. Holly studied Pharmacology and Molecular Genetics at King's College London before making the not-so-obvious leap into finance, and has spent her last few years prior to ForUsAll developing analytical tools and processes to estimate financial risk in the reinsurance industry. Holly is a keen triathlete and can be found swimming, running and cycling when not working. Holly would like to retire next to a beach, passing the time training for Ironman triathlon races.
    Holly Brotherton
    Operations
  • Hazel Gunapala
    Financial Advisor
    Hazel envisions a world where all clients receive the best experience imaginable, and that’s her mission as a Financial Advisor at ForUsAll. Before tackling client advisory at ForUsAll, she worked on improving customer experience at AT&T. Hazel has her B.A. in economics from Cornell University. In her spare time, Hazel hangs out with her dog and best friend, Bruno, and travels. She has gone scuba diving in the Great Barrier Reef, hang gliding in Rio de Janeiro, and dune bashing in Dubai. When she retires, Hazel plans on becoming a travel writer, talk show host, or podcaster.
    Hazel Gunapala
    Financial Advisor
  • Brian Mahendra Lane
    Retirement Plan Associate
    Brian has worked exclusively in startups, (usually without retirement plans) and has observed members of his generation stacking their income in checking accounts without any thoughts of the future. So, Brian’s mission is to reach out to the countless companies barred from offering a retirement plan due to company size, cost, or complexity of entry. He firmly believes that everyone deserves a transparent, affordable solution for saving for their future. Brian’s first love is architecture, but that did not stop him from earning his B.S. in Environmental Economics and Policy at the University of California, Berkeley. In his spare time, Brian is an aspiring triathlete with a preference for swimming, camping, and star wars. When Brian retires, he plans to move to Norway, live in a snowy cabin, and design modern homes.
    Brian Mahendra Lane
    Retirement Plan Associate
  • Amir Ouki
    Retirement Plan Consultant
    Amir made the move from the East Coast to the West Coast to join ForUsAll in its mission of giving the everyday working American a fair shot at retirement. Amir is from London and has lived in New York and Buenos Aires, before moving to the Golden State. Prior to ForUsAll, Amir led business development and growth strategy at one of New York's fastest growing financial services startups (as ranked by Inc.500!). Amir studied Economics at University College London and is fluent in French. In his spare time, he enjoys talking to his long-suffering friends about his dog, and backpacking or scuba-diving in as many foreign countries as he can. When Amir retires, he would like to own his own gastro-pub in North London.
    Amir Ouki
    Retirement Plan Consultant
  • Healy Jones
    Marketing
    Healy joined ForUsAll because he believes that all Americans deserve a fulfilling retirement. As the head of marketing, he’s focused on spreading the word that small businesses can offer their employees a great 401k plan. Prior to ForUsAll, he ran the acquisition marketing team at Sunrun, the nation’s largest dedicated residential solar provider, where he lead the direct to consumer team to hundreds of percent year over year growth. He began his career in financial services, working for JP Morgan, Summit Partners, and Atlas Venture. Healy has an A.B. from Dartmouth College and an M.B.A. from Wharton. When he’s not working, Healy and his wife enjoy taking their daughter rock climbing and filling their wine fridge. When he finally retires, he hopes to start emptying the wine fridge.
    Healy Jones
    Marketing
  • Inbar Koppel
    Retirement Plan Consultant
    Inbar, a member of the Sales Team, aims to empower individuals to better control and plan for their future. She is passionate about simplifying the financial ecosystem and helping the average person achieve a pleasant retirement. Inbar holds a B.S. in Economics from SFSU and an M.B.A. from Bar-Ilan University in Israel, her native country. Inbar spent over five years at Barclays Global Investors, and post-merger, at BlackRock, where she voted proxies at shareholder meetings and later, worked in regulation and compliance with the Latin America iShares Team. Inbar loves to travel and prior to joining ForUsAll, spent nine months backpacking through Asia. Inbar is a certified yoga instructor and when she retires, she hopes to teach yoga classes in a beautiful, quiet beach town.
    Inbar Koppel
    Retirement Plan Consultant
  • Tatiana Louneva
    Head of Operations
    Tatiana believes that everyone should have the opportunity to save for retirement. As head of operations, her goal is to efficiently scale the business so that ForUsAll can deliver an amazing plan sponsor experience. Prior to joining ForUsAll, she led an operations team at Zenefits where she focused on streamlining and automating processes. Tatiana is originally from Belarus - she moved to the US when she was 10, first to New Orleans and then to Philadelphia. She received her MBA from Harvard Business School and her BS in Economics from Wharton. Outside of work, Tatiana dedicates her time to exploring all that the Bay Area has to offer. She plans to enjoy her retirement by retreating to an exotic destination where she'll host her family and friends.
    Tatiana Louneva
    Head of Operations
  • Alex Goldberg
    Marketing
    Alex is a behavioral economics buff and a firm believer in the power of smart default settings. He envisions a future in which Americans don't have to be proactive about saving for a comfortable retirement. As an early member of ForUsAll’s marketing team, Alex leads demand generation efforts, building awareness and enticing plan sponsors with the promise of lower fees, less work, and reduced liability. After graduating from UC Berkeley with a degree in economics, Alex joined an early-stage start up and built their marketing engine from scratch, helping the company grow from twenty or so employees to over a hundred. In his free time, Alex loves to play soccer, listen to podcasts, watch documentaries, try new crockpot recipes, and sample Japanese whiskey. He has no plans of ever retiring, but looks forward to having more time to travel the world.
    Alex Goldberg
    Marketing
  • Taylor Matthews
    Head of Client Advisory
    Taylor joined ForUsAll because he believes a comfortable retirement is an American right. His goal is to help ForUsAll reach companies and individuals that have historically lacked access to low-cost retirement plans and to help them achieve the future they deserve. Prior to joining ForUsAll, Taylor founded Essmart, a social enterprise that distributes life-improving technologies in India, helped companies across an array of industries achieve strategic and operational goals as management consultant at Deloitte and Fidelity, and helped technology companies raise capital and reach liquidity as an investment banker. Taylor has an MBA from MIT Sloan and a BA in Philosophy and Political Science from Yale University. Outside the office, Taylor enjoys running, swimming, soccer, strumming the guitar, and attempting to kite board. Taylor hopes to run a small hotel in the Carribean when he retires.
    Taylor Matthews
    Head of Client Advisory
  • Jason Chen
    Head of Engineering
    Jason is passionate about solving the retirement problems for Americans so that everyone can live a decent life after retirement. As head of engineering, he's focused on empowering engineers to build great products that make big impacts. Prior to joining ForUsAll, Jason was the Director of Engineering at Zenefits, where he led the team building Life and Disability insurance products. Jason received a Ph.D. in Computer Science from the University of Illinois at Urbana Champaign. When Jason retires, he intends to move to Washington and enjoy the weather in The Evergreen State.
    Jason Chen
    Head of Engineering
  • Vitthal Kudal
    Engineering
    Vitthal believes that any information should be available right your fingertips, especially information on your family’s financial wellness. At ForUsAll, his focus is on architecture and software development, making 401(k) data easily and quickly accessible to plan participants. Prior to ForUsAll, Vitthal worked in various domains like biodiversity informatics, and eLearning. He holds a Masters degree in Computer Science. Outside of work, Vitthal likes to travel and watch movies. When he retires he plans on roadtripping everywhere.
    Vitthal Kudal
    Engineering
  • Chandrashekhar Ruge
    Engineering
    Chandrashekhar firmly believes that technology is changing the world for the better, and is passionate about doing anything he can to keep up with latest trends in DevOps and QA processes. At ForUsAll, Chandrashekhar works on making sure clients’ financial data is safe and secure, and delivered exactly as expected. Prior to working with ForUsAll, he was leading a team for deployment and quality assurance of product lifecycle management (PLM) software products. Chandrashekhar holds a Bachelor of Engineering degree. When he’s not working, Chandrashekhar and his wife enjoy taking their son on day trips. When Chandrashekhar retires, he plans to move to the countryside and manage a farm.
    Chandrashekhar Ruge
    Engineering
  • Triveni Badgujar
    Engineering
    Triveni is a passionate and results driven full-stack developer, with a rich background in web development. At ForUsAll she is focused on automation and developing technologies that improve the operations team’s efficiency. Prior to working with ForUsAll, she developed web technologies for social networking, real estate, and entertainment companies. Triveni holds a Bachelor of Engineering degree. In her free time, she likes to listen to music, watch movies, and spend quality time with family and friends. She plans to explore the world and start a chocolate and ice cream sweets shop when she retires.
    Triveni Badgujar
    Engineering
  • Will Bewley
    Operations
    Will joined ForUsAll because he is excited by the prospect of building a technology-enabled advisor to help people better accumulate wealth for retirement. Will followed his passion for technology which led him from London, UK, to San Francisco, where he began working with the Operations team at Zenefits in 2015. Prior to moving to San Francisco, he worked for Hermes Fund Managers, a leading London-based asset manager. Will’s career began at Ernst & Young in London, where he trained to become a Chartered Accountant (ICAEW). He holds a BSc from Aston University in Birmingham, UK. Outside of work he enjoys exploring all California has to offer and plans on retiring to the south of France where he can attempt to make wine and fix up old properties.
    Will Bewley
    Operations
  • George Li
    Engineer
    George believes that Americans deserve a dignified retirement. At ForUsAll, as a Software Engineer, he is dedicated to making it easier for any small or medium-sized businesses to offer 401(k) to their employees, helping their employees achieve a well-funded retirement with dignity. Prior to joining ForUsAll, George was a developer with Zenefits, building software for HR professionals. George holds a B.S. and a M.S. from the University of California, Berkeley. When he retires, he plans to travel the world, read books, and invent a machine that will cook the perfect steak.
    George Li
    Engineer
  • Kevin Yang
    Engineer
    Kevin envisions a world where complex systems and intuitive designs can work together to create simple but powerful products. At ForUsAll, Kevin aims to bring that vision to make retirement easy for employers and employees. Prior to ForUsAll, Kevin worked for Zenefits on the Life & Disability product where he built internal tools and the core enrollment logic. Kevin has a Bachelor of Science from the University of California at Berkeley where he studied Electrical Engineering and Computer Science. Outside of work, Kevin plays a lot of video games, but also enjoys building model kits whenever he finds the time. When he retires, Kevin plans to finally start clearing his backlog of unplayed video games.
    Kevin Yang
    Engineer
  • Wil Curiel
    Client Advisory
    Wil joined ForUsAll because he wants to help people spend less time worrying about retirement, and more time planning for the things they'll do once they've retired. Prior to ForUsAll, he worked for Beepi heading their Customer Solutions team. Before that, he worked for a coffee exporting company in Colombia, where he spent time with farmers to increase transparency in the coffee supply chain. He has a BSFS from Georgetown University. In his free time, Wil enjoys eating his way through San Francisco and camping. When Wil retires, he plans to disappear into the wilderness for a few months to grow a really cool beard, just to prove he can.
    Wil Curiel
    Client Advisory
  • David Helton
    Retirement Advisor
    David believes that small and mid-sized business employees deserve access to affordably priced retirement plans, and as a key member of the Retirement Advisory team he’s making that happen. Prior to joining ForUsAll, David was on Fidelity’s strategy team, where he helped the investment giant envision strategies for the future of investing. David has his Bachelor’s from Duke University, where he was a member of the football team. When David is not working, he loves to attend the ballet. David is pretty sure that he’ll buy a chicken farm when he retires.
    David Helton
    Retirement Advisor
  • Daniel Fleischer
    Retirement Advisor
    Dan believes that everyone deserves a low-cost user friendly retirement plan and wants to help businesses and nonprofits be able to offer attractive retirement benefits to their employees. Prior to joining ForUsAll, Dan was the NextGen Manager at the Jewish Federation of San Diego County, where he engaged with emerging philanthropists and helped build a strong community around giving back. Dan has his Bachelor's from the University of California Santa Barbara and has an MA from the Davidson School of Education. When Dan is not working, he enjoys rock climbing, camping and traveling. When Dan retires, he'd like to open up a coffee bookstore near the beach and travel to every national park in America.
    Daniel Fleischer
    Retirement Advisor
  • Chenxing Guo
    Engineer
    Chenxing believes technology can simplify how people manage their retirement preparation, and that an automated 401K will help people plan their future better and reduce their anxiety. She focuses on making the 401K management process more efficient. Prior to ForUsAll, Chenxing worked for Zenefits on HR benefits products. Chenxing has a M.S. in Computer Science from University of Southern California. When she retires, she plans to buy a RV and road trip to all the national parks in the U.S.
    Chenxing Guo
    Engineer
  • Kyle Vamvouris
    Retirement Associate Manager
    Kyle is passionate about providing businesses with affordable 401k options and making it easy for everyone to save for retirement. As a young kid, raised by a small business owner, he saw the challenges they face on a daily basis. After seeing sales organizations struggle with training their sales development teams Kyle decided to write a book, Cold to Committed. With a passion for business and strong work ethic, Kyle joined ForUsAll to help the sales development team spread our mission far and wide. When he retires he will be a stand up comedian.
    Kyle Vamvouris
    Retirement Associate Manager
  • Sandi Caalim
    Operations
    Sandi joined ForUsAll because she has seen first hand the challenges that small business employees face preparing for retirement. At ForUsAll, she hopes her work with this company will empower clients to achieve a better retirement. At ForUsAll, she works on the Operations team, and helps keep clients’ retirement accounts running smoothly. Prior to ForUsAll, she worked as an account manager at Bluevine and at Facebook, where she was on the Utilities team. She studied neuroscience through a historical and political lens. In her free time, you can find Sandi at the gym, playing rugby, doing olympic lifting, dancing and working with youth (specifically homeless lgbtq youth and youth from underprivileged backgrounds). When she retires, she plans on owning dance studios and also to travel the world as a renowned DJ.
    Sandi Caalim
    Operations
  • Katie Dewey
    Client Advisory
    Katie believes that saving for retirement should be easy and accessible for everyone, regardless of employer or socioeconomic background. Prior to joining ForUsAll, Katie was a Thought Leadership and Knowledge Management Analyst at Russell Reynolds Associates where she worked in a business development capacity for C-suite clients, primarily in the F100. Katie has her Bachelor's from Middlebury College. In her free time she likes to be outside hiking, running or relaxing on the beach with a good book. When Katie retires she plans to buy a very large plot of land and start her own nonprofit animal rescue organization.
    Katie Dewey
    Client Advisory
  • Rod Yazdi
    Retirement Associate
    Mehrad strives to expand retirement access and savings to help all hard-working Americans retire in comfort. He is focused on increasing awareness of ForUsAll's mission and show how easy it is for companies to fix their 401(k)s. Prior to joining ForUsAll, Mehrad worked at a technology startup in London and joined the sales team of Tesla Motors. Mehrad has a Bachelor's from George Washington University and a Masters from the London School of Economics (LSE). When Mehrad is out of the office, he enjoys reading and playing with his nieces and nephews. When he retires, he plans to start a bakery so he can continuously fulfill his craving for fresh, hot bread in the mornings.
    Rod Yazdi
    Retirement Associate
  • Dan Weiner
    Retirement Associate
    Dan believes preparing for retirement should be easy and affordable. As a Retirement Associate, he focuses on helping small and medium sized businesses access resources empowering their employees to secure a sound financial future. Prior to joining ForUsAll, Dan was an Inside Sales Representative at Hot Spot Mobile Wi-Fi and interned at Forsythe Technology, where he focused on strategically engaging enterprise accounts. Dan holds a B.A. in Economics from the University of Connecticut (the basketball capital of the world). When not working, he enjoys reading, watching documentaries, hiking, and fishing. He wants to open an animal shelter or go back to school and study music history when he retires.
    Dan Weiner
    Retirement Associate
  • Cody Kubitz
    Retirement Associate
    As part of the team at ForUsAll Cody is driven to help ALL employees gain access to financial security. He grew up in Alaska and attended business school at the University of Alaska Anchorage. Cody’s journey towards planning for retirement started with a single quote from Benjamin Franklin, “If you underspend your income you have the philosopher's stone.” When he finally does retire, Cody plans on building a cabin somewhere. Cody enjoys reading and walking - sometimes together, on the treadmill. Fun fact, Cody raced snowmobiles two thousand miles across Alaska, completing the longest race of it’s kind over a six day period.
    Cody Kubitz
    Retirement Associate
  • Paul Koontz
    Board Member
    Paul Koontz is a General Partner, Emeritus, at Foundation Capital having joined as a partner in 1995. He currently serves on the boards of ForUsAll and Financial Engines. During his tenure at Financial Engines, he served as chairman from 2004 to 2016. Paul is on the Smithsonian Institution National Board and has been Board Chair of Summit Charter High School, named by Newsweek as one of the 10 most transformative high schools in the country. Paul is also active in other community organizations. He occasionally lectures at Stanford and has degrees from Princeton and Stanford.
    Paul Koontz
    Board Member
  • Steve Vassallo
    Board Member
    Steve Vassallo is a General Partner at Foundation Capital. In addition to serving on ForUsAll’s board of directors, Steve serves on the boards of Aquion Energy, AutoGrid, Bolt Threads, Mode Analytics, Pocket, Sentient Energy, Beepi and Sunrun. An entrepreneur who works at the intersection of business, technology, and design, his innovations have won him over 77 patents and several design awards. Steve came to Foundation Capital in 2007 from Ning, a social platform he helped launch in 2004 and where he was Vice President of product and engineering. Before Ning, Steve was Director of Engineering at Immersion [IMMR], which pioneered the field of tactile feedback and human touch technology. Previously, Steve was a project leader and design engineer at IDEO, where he developed more than a dozen successful products for market leading companies including Cisco, Nike, BMW, Steelcase, McDonalds, and Caterpillar.
    Steve Vassallo
    Board Member
  • Blake Grossman
    Investor
    Blake Grossman has served as chairman of Financial Engines since February 2016 and as a director since May 2011. He has served as managing partner of the private investing firms ThirdStream Partners LLC since October 2014 and of CHJ Capital Management LLC since May 2011. He is the former Chief Executive Officer of Barclays Global Investors, the institutional asset management subsidiary of Barclays PLC, and a former Vice Chairman of BlackRock. He currently serves as a director of Hillcrest Asset Management LLC and CamberView Partners LLC, both of which are private companies. The Financial Analysts Journal awarded Mr. Grossman a Graham and Dodd Award for his research on the investment implications of divestment decisions, co-authored with William F. Sharpe, in 1986. Mr. Grossman graduated Phi Beta Kappa from Stanford University, where he received a master’s and a bachelor’s degree in Economics.
    Blake Grossman
    Investor
  • Lawrence H. Summers
    Senior Advisor
    Larry Summers is the Charles W. Eliot University Professor and President Emeritus at Harvard University. He served as the 71st Secretary of the Treasury for President Clinton and the Director of the National Economic Council for President Obama. Larry is an advisor to businesses and investors. Besides being an advisor to ForUsAll, he serves on the board of two cutting edge financial services startups—Square and Lending Club—and also serves on the board of Premise. He chairs the boards of Citizen Schools and the Center for Global Development. He serves on the board of Teach for America and ONE. He is an advisor to The Hamilton Project, The Hutchins Center on Fiscal & Monetary Policy and the Peterson Institute for International Economics. He is a distinguished senior fellow at the Center for American Progress and recently co-chaired the Commission on Inclusive Prosperity.
    Lawrence H. Summers
    Senior Advisor